Essentials Of Marketing Research (Paperback)
SKU: DADAX0073381020
ISBN : 9780073381022
Condition : New
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Essentials of Marketing Research
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
Specification of Essentials of Marketing Research
GENERAL | |
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Author | Jr., Joseph Hair |
Binding | Paperback |
Language | English |
Edition | 1 |
ISBN-10 | 0073381020 |
ISBN-13 | 9780073381022 |
Publisher | McGraw-Hill/Irwin |
Publication Year | 2007 |
DIMENSIONS | |
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Height | 8 inch. |
Length | 0.7 inch. |
Width | 9.9 inch. |
Weight | 1 pounds. |
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